BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 201	5.7%	35.4%	3.3	698 775	6.9%	73.0%	3.6	-4.0%
MoM	5 697	5.2%	39.7%	-0.6	3 329 030	10.1%	76.5%	0.2	6.8%
YTD	50 872	-33.2%	43.2%	-11.1	26 100 118	-27.3%	76.9%	-5.3	-16.0%
MAT	81 137	-27.3%	45.0%	-7.7	39 898 004	-21.9%	77.5%	-3.5	-14.9%
KAPSIKAM
WoW	15 303	15.7%	2.2%	0.4	7 886 940	19.3%	2.8%	0.5	-3.7%
MoM	59 003	-3.8%	1.9%	-0.1	26 933 189	1.8%	2.2%	-0.1	3.2%
YTD	538 092	-18.8%	2.3%	-0.4	226 766 837	-18.1%	2.5%	-0.3	-6.2%
MAT	919 819	-13.5%	2.6%	-0.2	375 220 821	-14.7%	2.7%	-0.3	-6.2%
MILDRONATE
WoW	53 189	-4.9%	14.0%	-0.7	41 865 339	-3.8%	16.1%	-0.6	0.5%
MoM	230 018	1.5%	15.1%	-0.5	175 062 178	4.0%	17.0%	-0.6	1.8%
YTD	1 891 627	-40.4%	10.3%	-3.5	1 383 285 849	-26.5%	12.0%	-2.2	-20.4%
MAT	3 120 922	-37.0%	10.7%	-3.1	2 207 974 734	-14.1%	12.4%	-0.7	-19.0%
SULFARGIN
WoW	2 703	-12.2%	0.7%	0	1 485 709	-12.0%	1.1%	-0.1	-5.9%
MoM	12 938	15.8%	0.8%	0	6 914 440	15.9%	1.1%	0	10.0%
YTD	86 578	-16.9%	0.7%	-0.1	46 876 451	-11.4%	1.1%	-0.1	-3.1%
MAT	126 095	-22.6%	0.7%	-0.2	69 105 582	-15.8%	1.1%	-0.2	-4.2%
VIPROSAL
WoW	15 304	-1.5%	2.1%	0	5 483 323	-0.2%	1.9%	0.1	-3.6%
MoM	67 576	3.9%	2.0%	0	23 917 558	3.0%	1.9%	0	3.0%
YTD	512 380	-37.1%	2.1%	-1	185 757 149	-44.3%	2.0%	-1.3	-7.5%
MAT	835 431	-39.2%	2.2%	-1.2	308 124 874	-43.8%	2.2%	-1.4	-7.6%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	50 872	-33.2%	43.2%	-11.1	26 100 118	-27.3%	76.9%	-5.3	-16.0%
KAPSIKAM	538 092	-18.8%	2.3%	-0.4	226 766 837	-18.1%	2.5%	-0.3	-6.2%
MILDRONATE	1 891 627	-40.4%	10.3%	-3.5	1 383 285 849	-26.5%	12.0%	-2.2	-20.4%
SULFARGIN	86 578	-16.9%	0.7%	-0.1	46 876 451	-11.4%	1.1%	-0.1	-3.1%
VIPROSAL	512 380	-37.1%	2.1%	-1	185 757 149	-44.3%	2.0%	-1.3	-7.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	81 137	-27.3%	45.0%	-7.7	39 898 004	-21.9%	77.5%	-3.5	-14.9%
KAPSIKAM	919 819	-13.5%	2.6%	-0.2	375 220 821	-14.7%	2.7%	-0.3	-6.2%
MILDRONATE	3 120 922	-37.0%	10.7%	-3.1	2 207 974 734	-14.1%	12.4%	-0.7	-19.0%
SULFARGIN	126 095	-22.6%	0.7%	-0.2	69 105 582	-15.8%	1.1%	-0.2	-4.2%
VIPROSAL	835 431	-39.2%	2.2%	-1.2	308 124 874	-43.8%	2.2%	-1.4	-7.6%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 201	5.7%	35.4%	3.3	698 775	6.9%	73.0%	3.6	-4.0%
KAPSIKAM	15 303	15.7%	2.2%	0.4	7 886 940	19.3%	2.8%	0.5	-3.7%
MILDRONATE	53 189	-4.9%	14.0%	-0.7	41 865 339	-3.8%	16.1%	-0.6	0.5%
SULFARGIN	2 703	-12.2%	0.7%	0	1 485 709	-12.0%	1.1%	-0.1	-5.9%
VIPROSAL	15 304	-1.5%	2.1%	0	5 483 323	-0.2%	1.9%	0.1	-3.6%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 697	5.2%	39.7%	-0.6	3 329 030	10.1%	76.5%	0.2	6.8%
KAPSIKAM	59 003	-3.8%	1.9%	-0.1	26 933 189	1.8%	2.2%	-0.1	3.2%
MILDRONATE	230 018	1.5%	15.1%	-0.5	175 062 178	4.0%	17.0%	-0.6	1.8%
SULFARGIN	12 938	15.8%	0.8%	0	6 914 440	15.9%	1.1%	0	10.0%
VIPROSAL	67 576	3.9%	2.0%	0	23 917 558	3.0%	1.9%	0	3.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца