Update: 06.09.2023
Last week: 34 week 2023 (21.08.2023 - 27.08.2023)
Last full month: July 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 201 | 5.7% | 35.4% | 3.3 | 698 775 | 6.9% | 73.0% | 3.6 | -4.0% |
| MoM | 5 697 | 5.2% | 39.7% | -0.6 | 3 329 030 | 10.1% | 76.5% | 0.2 | 6.8% |
| YTD | 50 872 | -33.2% | 43.2% | -11.1 | 26 100 118 | -27.3% | 76.9% | -5.3 | -16.0% |
| MAT | 81 137 | -27.3% | 45.0% | -7.7 | 39 898 004 | -21.9% | 77.5% | -3.5 | -14.9% |
| KAPSIKAM | |||||||||
| WoW | 15 303 | 15.7% | 2.2% | 0.4 | 7 886 940 | 19.3% | 2.8% | 0.5 | -3.7% |
| MoM | 59 003 | -3.8% | 1.9% | -0.1 | 26 933 189 | 1.8% | 2.2% | -0.1 | 3.2% |
| YTD | 538 092 | -18.8% | 2.3% | -0.4 | 226 766 837 | -18.1% | 2.5% | -0.3 | -6.2% |
| MAT | 919 819 | -13.5% | 2.6% | -0.2 | 375 220 821 | -14.7% | 2.7% | -0.3 | -6.2% |
| MILDRONATE | |||||||||
| WoW | 53 189 | -4.9% | 14.0% | -0.7 | 41 865 339 | -3.8% | 16.1% | -0.6 | 0.5% |
| MoM | 230 018 | 1.5% | 15.1% | -0.5 | 175 062 178 | 4.0% | 17.0% | -0.6 | 1.8% |
| YTD | 1 891 627 | -40.4% | 10.3% | -3.5 | 1 383 285 849 | -26.5% | 12.0% | -2.2 | -20.4% |
| MAT | 3 120 922 | -37.0% | 10.7% | -3.1 | 2 207 974 734 | -14.1% | 12.4% | -0.7 | -19.0% |
| SULFARGIN | |||||||||
| WoW | 2 703 | -12.2% | 0.7% | 0 | 1 485 709 | -12.0% | 1.1% | -0.1 | -5.9% |
| MoM | 12 938 | 15.8% | 0.8% | 0 | 6 914 440 | 15.9% | 1.1% | 0 | 10.0% |
| YTD | 86 578 | -16.9% | 0.7% | -0.1 | 46 876 451 | -11.4% | 1.1% | -0.1 | -3.1% |
| MAT | 126 095 | -22.6% | 0.7% | -0.2 | 69 105 582 | -15.8% | 1.1% | -0.2 | -4.2% |
| VIPROSAL | |||||||||
| WoW | 15 304 | -1.5% | 2.1% | 0 | 5 483 323 | -0.2% | 1.9% | 0.1 | -3.6% |
| MoM | 67 576 | 3.9% | 2.0% | 0 | 23 917 558 | 3.0% | 1.9% | 0 | 3.0% |
| YTD | 512 380 | -37.1% | 2.1% | -1 | 185 757 149 | -44.3% | 2.0% | -1.3 | -7.5% |
| MAT | 835 431 | -39.2% | 2.2% | -1.2 | 308 124 874 | -43.8% | 2.2% | -1.4 | -7.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 50 872 | -33.2% | 43.2% | -11.1 | 26 100 118 | -27.3% | 76.9% | -5.3 | -16.0% |
| KAPSIKAM | 538 092 | -18.8% | 2.3% | -0.4 | 226 766 837 | -18.1% | 2.5% | -0.3 | -6.2% |
| MILDRONATE | 1 891 627 | -40.4% | 10.3% | -3.5 | 1 383 285 849 | -26.5% | 12.0% | -2.2 | -20.4% |
| SULFARGIN | 86 578 | -16.9% | 0.7% | -0.1 | 46 876 451 | -11.4% | 1.1% | -0.1 | -3.1% |
| VIPROSAL | 512 380 | -37.1% | 2.1% | -1 | 185 757 149 | -44.3% | 2.0% | -1.3 | -7.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 81 137 | -27.3% | 45.0% | -7.7 | 39 898 004 | -21.9% | 77.5% | -3.5 | -14.9% |
| KAPSIKAM | 919 819 | -13.5% | 2.6% | -0.2 | 375 220 821 | -14.7% | 2.7% | -0.3 | -6.2% |
| MILDRONATE | 3 120 922 | -37.0% | 10.7% | -3.1 | 2 207 974 734 | -14.1% | 12.4% | -0.7 | -19.0% |
| SULFARGIN | 126 095 | -22.6% | 0.7% | -0.2 | 69 105 582 | -15.8% | 1.1% | -0.2 | -4.2% |
| VIPROSAL | 835 431 | -39.2% | 2.2% | -1.2 | 308 124 874 | -43.8% | 2.2% | -1.4 | -7.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 201 | 5.7% | 35.4% | 3.3 | 698 775 | 6.9% | 73.0% | 3.6 | -4.0% |
| KAPSIKAM | 15 303 | 15.7% | 2.2% | 0.4 | 7 886 940 | 19.3% | 2.8% | 0.5 | -3.7% |
| MILDRONATE | 53 189 | -4.9% | 14.0% | -0.7 | 41 865 339 | -3.8% | 16.1% | -0.6 | 0.5% |
| SULFARGIN | 2 703 | -12.2% | 0.7% | 0 | 1 485 709 | -12.0% | 1.1% | -0.1 | -5.9% |
| VIPROSAL | 15 304 | -1.5% | 2.1% | 0 | 5 483 323 | -0.2% | 1.9% | 0.1 | -3.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 697 | 5.2% | 39.7% | -0.6 | 3 329 030 | 10.1% | 76.5% | 0.2 | 6.8% |
| KAPSIKAM | 59 003 | -3.8% | 1.9% | -0.1 | 26 933 189 | 1.8% | 2.2% | -0.1 | 3.2% |
| MILDRONATE | 230 018 | 1.5% | 15.1% | -0.5 | 175 062 178 | 4.0% | 17.0% | -0.6 | 1.8% |
| SULFARGIN | 12 938 | 15.8% | 0.8% | 0 | 6 914 440 | 15.9% | 1.1% | 0 | 10.0% |
| VIPROSAL | 67 576 | 3.9% | 2.0% | 0 | 23 917 558 | 3.0% | 1.9% | 0 | 3.0% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs